Arsenal have reportedly hired a new attacking coach in Hussein Isa ahead of the 2023/24 season, with the 34-year-old known in the industry as the ‘Tekkers Guru’.

According to the Athletic, Isa has been appointed by the Gunners as an attacking-phase coach, with the former non-league star set to work with Arsenal’s senior team as well as academy players looking to make the jump into the first-team.

Who is the Tekkers Guru?

A term coined by non-league side and internet sensation Hashtag United, Isa began as a trainee at Tottenham before moving into the entertainment world of freestyle football and coaching, working with the likes of Crystal Palace and Queen’s Park Rangers.

Isa has also starred in numerous adverts with some of the biggest names in football, with the Athletic noting that the Tekkers Guru has body-doubled for the likes fo Lionel Messi, Eden Hazard and Sergio Aguero.

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Indeed, whilst this move from Arsenal to appoint Isa has seemingly not been made to earn publicity, it’s still an interesting decision from the Gunners to recruit a coach with as flashy and impressive a CV as the Tekkers Guru, who will join the club this summer.

Why has Isa been appointed

Tekkers Guru
Photo by Stuart MacFarlane/Arsenal FC via Getty Images

Arsenal are no strangers to unusual methods on the training pitch to get results, with the All or Nothing documentary showing Mikel Arteta using loud-sound speakers at London Colney to prepare for a match against Liverpool at Anfield.

And appointing Isa could be a similar approach, with the Tekkers Guru clearly a coach who has got some good results in the past via his one-to-one lessons and his own academy, with working alongside the likes of Messi and Hazard also a major plus.

Results will show next season of how Isa the Tekkers Guru has done at Arsenal. However, on the surface, it appears to be another encouraging move for the north London side in this exciting era under Arteta.

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