Tuesday, 22 May 2012

Falling Behind On And Off The Pitch

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Wednesday night at White Hart Lane summed up our season, in fact the last few seasons really. Any side that can’t hold a 3-1 lead away from home isn’t going to win many trophies.

It would have been – no doubt – a great game to watch if you were a neutral. No Gooner I know regards it as anything other than two points dropped. In both League games this season we’ve two goals up against Spurs and managed one point out of six. Not good enough.

We now have the fiasco of Cesc Fàbregas’ interview with Spanish football magazine Don Balón. As I speak Spanish I’ve listened to a recording of the interview. Suffice to say Don Balón has it right. A further example of Arsčne Wenger’s retreat from reality. In the planet on which he lives at the moment any critic is anti-Arsenal and can’t possibly love the club. Well, we do mate. And we pay through the nose for the privilege, unlike you with your huge salary for which we pay, regularly topped up by working as an analyst for French TV during major tournaments.

This is so, so sad for a man who has contributed so much to Arsenal both on and off the pitch. Truly up there with Herbert Chapman. Chapman was taken from us all too early by pneumonia in 1934. Let us hope that Wenger doesn’t irrevocably sully his legacy as one of our great builders.

Absent an implosion at Old Trafford we have our work cut out to finish in the top three now, never mind win the League. Off the field the imposition of a four percent increase in Gold, Silver and Red general admission prices, plus the imposition in full of the 2.5% VAT increase on Gold members which Silver and Red members have been paying since January is seemingly a done deal. Not the first act of Stan Kroenke’s tenure that we were looking for, especially with the recession, unemployment, pay freezes and cuts and the sub-par performance of the team.

Today we learn that Liverpool have signed a new kit deal with Warrior Sports, based in Boston, Massachusetts, home of Liverpool’s new owners. The deal is even bigger than Manchester United’s current £23.3  per season million contract with Nike. We’re pulling in £8 million a season from Nike, £17 million less than Liverpool will be when the new deal takes effect in 2012/13.

Yes, we had a lot of money up front from Nike to fund the building of the Grove, but we’re lagging way, way behind our competitors in commercial income. Even Schalke 04 pull in lots more than us, part of which keeps ticket prices down to a sane level. I understand that we don’t want to get a reputation as bad faith business partners but there are strategies and tactics we can adopt to drive commercial income whilst we wait on our current kit and jersey sponsorship deals to expire in 2014 and the stadium naming rights deal in 2021.

All in all, we’re underperforming by some margin on and off the field at the moment. What are our new absentee landlord Stan Kroenke and chief executive Ivan Gazidis going to do about it?

Happy Easter.

vic@arsenalinsider.com

{jcomments on}

 

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  • james mc daid

    VIC,they are gonna do nothing about it,just like they have done nothing about the product on the field,nice guys finish last.

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  • John in Norfolk

    Vic,

    I seem recall that you were all for the Gazidis empire building, his legal appointees and the marketing team. Now ,however, they are “under-performing by some margin”

    Can’t have it both ways mate!

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  • Notoverthehill

    Vic, I believe you are allowing your health problems (?) and forthcoming ticket prices, to upset you!

    A strategic decision taken in the early part of the “naughties”, was at the time good business sense. You mention Liverpool, do they have a new purpose-built stadium, yet. The hospitality deal with Delaware runs until 2021 (?). Very limited revenue for ten years in that area, I suspect. Without the benefit of any monthly Boardroom briefings, I assum that Gazidis and Fox are concentrating on maximum revenue from Nike or another, once the current contract runs out. It will be at least two years (2013 ?) before any background movement can be revealed. What has been revealed has been an overseas tour. The Emirates Cup can produce as much revenue as any overseas tour. ManIOU, Chelsea and S???? did tours last summer and ManIOU show the proceeds in tehir Annual Accounts. WHAT is NOT revealed is the income generated by kit sales to these countries. The Arsenal have a foothold in China, why not India ? Gazidis’ hands are tied by the current contracts, so why on earth damn him with faint praise?

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  • Amar

    Does anyone know the link to the audio of Cesc’s interview? I can’t seem to see it on the Don Balon website.

    Thanks

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  • John in Norfolk

    Notoverthehill,

    I think it’s called “jumping on the bandwagon”.

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  • Vic Crescit

    I have no doubt that Ivan Gazidis is by some distance the most gifted administrator ine the British game. Turning around the commercial operation, especially in a deep world recession will take time.

    The objective fact is however that we’re under-performing on and off the pitch. Supporters are entitled to know these iddues are being addressed.

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  • Vic Crescit

    See my comments to John in Norfolk.

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  • Vic Crescit

    Mate, you’ve clearly got a problem with me. You’re quite entitled to your opinion and to express it of course.

    One thing I’ve never been accused of however is “jumping on the bandwagon”. I’ve never let other people do my thinking for me.

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  • Vic Crescit

    I found it there but the Don Balón website is down at the moment.

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  • Mark Davies

    Our next kit deal will be more than Liverpool and I wouldn’t rule out the emiartes shirt deal being renegotiated from 2012/13.

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  • John in Norfolk

    Mate, I think you’re becoming paranoid.

    Maybe you’re trying to build a bandwagon in the hope that those who let others do their thinking for them will climb on it.

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  • Vic Crescit

    Suit yourself mate.

    Time will tell which of us is right.

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  • Vic Crescit

    It’s a difficult balance between being a reliable commercial partner and doing the best by the club mate, but we do need to find ways of increasing our commercial income.

    I hope you’re right on both counts.

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  • SuperRob7

    Perhaps Wenger is a hacker in his spare time…

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  • Andre Moulton

    Vic,

    I have always appreciated your articles and I am equally interested in Arsenal increasing their off-field commercial success. I mean if we can’t win on the field then at least let us do well somewhere else. What I don’t understand, however, is why Arsene doesn’t seem to share this view. He is quick to praise our financial stewardship when he is questioned about the team’s failure on the pitch but when given a chance to raise some funds through say a US/Asia tour, he is equally quick to say no. As I live in the US, I always feel downtrodden when he says this. I love Arsenal and would love to seem them play even if its an exhibition. I hope Stan and Ivan can help build our brand overseas and bring my beloved club across the pond soon.

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  • bigsyisback

    why has football come to this ?

    we all spend more time talking about boardroom stuff than players and the game itself, sorry but R.I.P Football !.

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  • John in Norfolk

    Arsene Wenger has always protected his players and views pre-season training as just that, pre-season.

    By holding the training camp in Austria he has protected the players from the debilitating effects of long distance travel and it’s resultant jet lag.

    No doubt that now the new owner is making noises about new revenue streams the policy, of the players well-being first, will be sacrificed for the sake of the US dollar or the Chinese Yuan.

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  • Pete The First

    Spot on Vic. With you in all you say in this article. Think many match goers to the Grove have swung round to this point of view.

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  • oz gunner

    i know the protection has really worked hasn’t it? we still get more injuries than most teams, and belting teams in austria doesn’t help our team whatsoever because its like another training drill. The money made from pre-season should help lower ticket prices, because finishing third AGAIN should not mean people like vic and co have to pay top dollar!

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  • SuperRob7

    It doesn’t seem as though man u or chelsea have been feeling the effects of these tours in the past however many years they have been going on them, does it??

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