Arsenal’s kit deal with Adidas is one of the biggest in the Premier League, something which can give them an edge in the PSR era of finances.
The Gunners have a deal signed with the German manufacturer until 2030, with the home, away and third kit shirts being produced by them each year.
Arsenal recently revealed their 2025/26 home kit, which returns to the simple red and white aesthetic, rather than having a third colour involved.
As supporters flock to purchase the new look for the coming season, plenty have asked questions about the Adidas kit deal.
While it is touted to be worth in the region of £75 million-a-year, that may not be the full extent of its value to Arsenal.
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How much is Arsenal’s Adidas kit deal really worth?
The headline figure often used to talk about Arsenal’s kit deal with Adidas is £75 million-per-year, which is a huge sum for the club.
While that may well be one value for the deal between the club and the kit provider, the actual amount could actually vary.
That’s according to finance expert Adam Williams, who spoke to Arsenal Insider about the true value of the kit deal between Arsenal and Adidas.
He explained: “Arsenal’s kit deal is reportedly worth about £75 million, but the figures we see in the headlines often don’t tell quite the full story.
“There are a lot of variables that go into that figure. Clubs will get a final amount based on how many shirts and other pieces of merchandise they sell, for example. Then there are performance-related bonuses.
“Increasingly, whether you sign over the rights to run the retail store is an issue, too. Some clubs do, others don’t. That can affect the final fee. Spurs’ kit deal with Nike is only worth £30 million, which looks low, but you have to consider the fact that they have retained their store and licensing rights too.
“With Arsenal, Adidas operate the mega store at the Emirates Stadium, so that will mean they give a bigger basic fee at the start.
“To be honest, I doubt that Arsenal get £75 million from Adidas every year. I think that is probably the best-case scenario. Some clubs choose to be optimistic with the figures they brief the press, others are a little more conservative.
“Whichever way you cut it, however, the deal is one of the biggest in the Premier League. The official figures from UEFA show that they earned just over £100m from kit and merchandising. There were only five clubs in the world with bigger revenues in that category.
“Over half of that will be fixed income from the Adidas deal, plus more with bonuses and other variable factors.”
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Do Arsenal have a fine in their Adidas kit deal?
Adidas have included a fine in some of their deals, which reduces the amount it could be worth if certain targets aren’t met in a certain time frame.
For Manchester United, for example, their lack of Champions League football has seen the deal reduced by around £10 million heading into next season.
Williams expanded on that and what it could mean for Arsenal when he said: “Arsenal’s deal with Adidas will include a penalty for if they aren’t in the Champions League too – Manchester United’s is about £10 million and they’re also with Adidas, so I’d imagine Arsenal’s will be similar.”
Top ten Premier League kit deals ranked
Arsenal’s kit deal ranks among the very best in the Premier League, should they reach the criteria to hit that £75 million payout.
While clubs don’t indulge in the exact amount they receive, there is a rough estimate available on the top ten kit deals in the division.
- Manchester United – £90m
- Arsenal – £75m
- Man City – £65m
- Liverpool – £60m
- Chelsea – £60m
- Tottenham – £30m
- Newcastle – £30m
- Everton – £20m
- Aston Villa – £17m
- West Ham – £7m
It shows the huge gulf between Arsenal and some of their rivals in the league, something that can work in their advantage in the PSR era.
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