Noni Madueke is the fourth signing of the summer for Arsenal, finally adding some much-needed firepower to the frontline.
The winger has impressed since making the switch to the Premier League, joining rivals Chelsea and making an impression.
That was enough to convince Arsenal to drop £52 million on a deal for Noni Madueke, giving more options to Mikel Arteta in attack.
Following his confirmed move to the Emirates Stadium, the latest behind-the-scenes footage shows off plenty of interesting details.
Mikel Arteta and Andrea Berta highlight Arsenal culture with Noni Madueke’s welcome
There are plenty of things that Arsenal have changed on the pitch in recent years, but perhaps the biggest change has come away from it.
The switch in the culture under Arteta has been clear, with the manager harnessing the power of the collective community to drive the team forward.
Plenty of messaging has surrounded how close all the players are with each other and how they are willing to fight for each other.
The latest behind-the-scenes footage from the official Arsenal website reveals even more of that in discussions with Arteta, Andrea Berta and Madueke.
Upon meeting up with Madueke, Arteta said: “Here he is, finally! Big smile on your face, I love it!” while the pair embraced.
Berta then said: “You’re happy? I spoke with [Jurrien] Timber this morning, your friend?”
Madueke then went on to reel off all the players he spoke to, adding: “I spoke with Timber, I spoke with Dec [Declan Rice], Bukayo [Saka], Myles [Lewis-Skelly], everybody! All happy.”
It shows how the whole team have been brought together, something Arsenal have done well in recent seasons.
Now, with Madueke in the Arsenal group too, there is some hope that all the players can kick on and finally land some more silverware.
What Mikel Arteta has said about Arsenal’s dressing room culture
One of the key changes seen under Arteta is a change in culture and attitude towards the team on and off the pitch.
It’s something that the Arsenal boss has revealed he wanted to understand and eventually change upon making the jump into management.
Speaking in December 2024, he said: “Well, the first thing is understanding what is a good culture and a bad culture.
“To do that, what I did was basically ask, through somebody I employed, to give me their opinion of how they feel to work in this football club.
“Whether it’s players, as staff, in all kinds of roles, in all kinds of responsibilities. Then I had a very clear picture of what they thought and how they felt about it. And it was clear that it had to be changed.
“That was the roots of the football club. If those roots were damaged at that level, there was nothing to build without that.
“So in the first season, we had to put the energy [in] and it was a big decision to make sure those roots were clean and were in the right context and in the right place to be able to create and build what we wanted to build.
“It brought a lot of clarity and is not something random; that is a feeling. I wanted to get away from a feeling.”
That change is now very clear within the club, something that they will want to capitalise on in the future.
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